An American actor in Tokyo struggles to find purpose until he lands an unusual gig: working for a Japanese "rental family" agency, playing stand-in roles for strangers. As he immerses himself in his clients' worlds, he begins to form genuine bonds that blur the lines between performance and reality.
Forging personal connections can be difficult enough these days, even in casual circumstances. But what happens when we require someone to play a vital role for a pressing need and no one is available to stand in? That’s when it may be time to place a call to Rental Family, a Tokyo-based company tha
... t provides individuals to step in and fill the missing link. It’s also a perfect opportunity to provide work for unemployed actors, giving them a chance to ply their trade and gain experience at broadening the range of their craft while helping out others in times of need. Such is the case for Phillip Vandarploeg (Brendan Fraser), a largely unsuccessful American actor who moved to Japan years ago to make a cheesy toothpaste commercial but has since found few opportunities to further his career. He initially has reservations about serving as a professional impersonator, but, once he gets the hang of it, he finds himself quite adept at it. However, the deeper he gets into his assignments – such as playing a surrogate father/husband to help an ambitious single mother (Shino Shinozaki) get her daughter (Shannon Gorman) into a prestigious school and impersonating an entertainment journalist to allegedly profile an aging actor (Akira Emoto) and help him relive his memories before he loses them permanently – the more involved he becomes in his clients’ lives, raising ethical questions that give him anguish but from which he has difficulty walking away. In many respects, “Rental Family” feels like a lightweight version of the excellent, recently released Austrian offering “Peacock,” one that aims for a crowd-pleasing vibe more than its substantive counterpart. Unfortunately, though, this is where this picture comes up short. To carry out its narrative objectives, writer-director Hikari’s second feature outing is eminently predictable, interminably schmaltzy and heavy-handed to a fault, qualities that grow ever more cringeworthy the more the story progresses. And, when the picture attempts to break out of this mold and become less obvious, it goes overboard, turning preposterous and lacking in credibility. Add to that an excessive number of minor story threads, and you’ve got an unwieldy production that becomes tiresome and unfocused. What’s more, this is a vehicle in which Fraser looks undeniably trapped, portraying a forgettable role that’s a far cry below his considerable capabilities and a long way from his Oscar-winning performance in “The Whale” (2022). In fact, other than some gorgeous cinematography and a few admittedly touching moments in the aging actor story thread, this one is easily skipped without missing anything worthwhile. The issues addressed here are more substantial than the wispy fluff they’ve been accorded in this project, so, if these are subjects that truly interest you, give “Peacock” a much more deserved view in its place, a decision you’re unlikely to regret.
