The Secret of Selling the Negro
1954 | 21m | English
Popularity: 0.0 (history)
| Director: | Wayne A Langston |
|---|---|
| Writer: | Helen A. Krupka |
| Staring: |
| Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.” | |
| Release Date: | Jul 04, 1954 |
|---|---|
| Director: | Wayne A Langston |
| Writer: | Helen A. Krupka |
| Genres: | Documentary |
| Keywords | corporate, african american, advertising |
| Production Companies | Johnson Publishing, Sarra |
| Box Office |
Revenue: $0
Budget: $0 |
| Updates |
Updated: Jul 12, 2024 (Update) Entered: Jul 12, 2024 |
| Name | Character |
|---|---|
| Robert Trout | Self - Host |
| Name | Job |
|---|---|
| Wayne A Langston | Director |
| Helen A. Krupka | Writer |
| Marvin L. Bailey | Editor |
| Nick Mack | Set Designer |
| Florence Westcott | Makeup & Hair |
| Ray Soitz | Cinematography |
| George De Decker | Art Direction |
| Rita Gleason | Makeup & Hair |
| John W Brix | Production Assistant |
| Name | Title |
|---|---|
| Harry W. Lange | Producer |
| Joseph G. Betzer | Producer |
| Organization | Category | Person |
|---|
Popularity History
| Year | Month | Avg | Max | Min |
|---|---|---|---|---|
| 2024 | 4 | 1 | 1 | 1 |
| 2024 | 5 | 1 | 1 | 1 |
| 2024 | 6 | 0 | 0 | 0 |
| 2024 | 7 | 2 | 8 | 0 |
| 2024 | 8 | 1 | 3 | 0 |
| 2024 | 9 | 1 | 1 | 1 |
| 2024 | 10 | 1 | 1 | 1 |
| 2024 | 11 | 1 | 1 | 1 |
| 2024 | 12 | 1 | 2 | 1 |
| 2025 | 1 | 1 | 1 | 1 |
| 2025 | 8 | 0 | 0 | 0 |
Trending Position